Terms and conditions
Last updated 14 October 2026.
Who we are
Explain a Paper is provided by Digital Tactics Ltd., a private limited company registered in England and Wales, company number 07666910, VAT number GB 118 564 211. Registered office: Ground Floor, 19 New Road, Brighton, East Sussex BN1 1UF. Trading address: 5 Boundary Road, Hove, East Sussex BN3 4EH. You can reach us at [email protected]. In these terms, "we" and "us" mean Digital Tactics Ltd., and "you" means the person or organisation ordering.
The service
We make a short, narrated explainer video of a paper, white paper or report you supply, delivered with captions, a transcript and a poster image.
Each video is AI-facilitated, not AI-generated. Our specialised AI agents draft the script from your paper and send it to you, and you review and approve it before anything is rendered. The pictures are drawn by our own software, and the narration is a synthetic voice. We do not run automated accuracy checks, and we do not claim to.
Our AI agents use Anthropic's Claude language model, through its commercial API. Anthropic does not use what we send it to train its models. If your paper is not marked confidential or under embargo, you must accept, when you submit it, that Anthropic may keep what we send it for a limited period (currently up to 30 days, or up to 2 years if its automated systems flag the material as breaching its usage policy) for safety and abuse monitoring. A paper you mark confidential or under embargo is processed only under a zero-data-retention arrangement or with a private model on infrastructure we control. Until one of these is in place we cannot yet process confidential or embargoed papers: you can prepare and save the order, but you cannot submit it, and no credit is spent. If you try to submit it, we keep the draft and its paper until secure processing opens and email you when it does. Our privacy policy has the details.
Products and prices
- One video: £39 (£46.80 inc. VAT), 1 video credit.
- Three-video pack: £99 (£118.80 inc. VAT), 3 video credits.
- Six-video pack: £179 (£214.80 inc. VAT), 6 video credits.
- Extra revision round for one video: £19 (£22.80 inc. VAT).
- Human review of one video: £99 (£118.80 inc. VAT).
- Stills for your website for one video, up to 10 still images from it: £4.99 (£5.99 inc. VAT). An optional extra.
- Slides (PowerPoint) for one video, a deck of its scenes with their elements as separate pieces you can move and edit: £4.99 (£5.99 inc. VAT). An optional extra.
- Lesson pack for one video, an interactive lesson page made from it with a teaching pack to download: £4.99 (£5.99 inc. VAT). An optional extra. See "Lesson packs".
- Enterprise subscription: from £399/month, with the optional review add-on (£749/month).
- Storage plan, which keeps your videos for as long as you pay for it: £4.99/month (£5.99/month inc. VAT). See "How long we keep your videos".
- Restoring a team's archived videos for 30 days, after its enterprise subscription has ended: £99 (£118.80 inc. VAT).
Style options. The choice of narration voice is always free. The other style options, a full-animation or mixed layout and a custom layout from a slide design you upload, are included at no extra charge. We may charge for some style options in future. We'll tell you before we do, and it won't affect videos you've already ordered.
Length and Shorts. You choose a target length of 1, 2, 3 or 5 minutes for each video, and the video runs no longer than that. You can also ask for a set of 3 vertical Shorts made from the same paper, instead of the video or with it. Any length up to 5 minutes and Shorts are included for the price of one video, at no extra charge, and a video uses one video credit whatever its length and format. We may charge for longer videos and Shorts in future. We'll tell you before we do, and it won't affect videos you've already ordered. A video longer than 5 minutes, or one covering several papers, is quoted separately.
The price that applies is the one shown when you pay. Prices are shown without VAT, with the VAT-inclusive figure alongside. Digital Tactics Ltd. is registered for VAT in the United Kingdom; the VAT that applies to you is worked out at checkout from your billing address and shown before you pay, and you receive a VAT invoice. If you are buying for a business outside the UK, enter your VAT or tax ID at checkout, and where the reverse charge applies no UK VAT is added. Card payments are taken by Stripe on its own checkout page.
Video credits and expiry
A purchase adds video credits to the account you bought for: your personal account, or your team's. Starting a video spends one credit, taking the credit that expires soonest first.
- Credits bought singly or in a pack expire 12 months after purchase.
- Enterprise credits are added for each paid month and expire at the end of that month. They do not roll over.
- Only unspent credits expire. A credit is spent when you submit a video, and a submitted video keeps its credit however long it takes us to finish.
- If we cancel a submitted video for our own reasons, we restore the credit, valid until the later of its original expiry and 30 days from the day we restore it.
If you buy as a consumer, unused credits are refundable within 14 days of purchase, as described under "Cancellation and refunds".
Revision rounds
A revision round is one complete render of your video. Every video includes 3 revision rounds, and the first render uses one, so the included rounds cover 3 renders in all. A round is also used when you ask us to rework the script. Rounds belong to that video and do not expire while it is open. You can buy an extra round for a video from when its script is ready until you accept the finished video.
A render's round is used when you approve its script for production. If the video has no round left, you need to buy one before we render it. Asking for changes to a finished video does not use a round itself; the new render it leads to uses one, once.
These never use a round: the first draft of the script, your own edits to the script, and putting right a mistake of ours (see "Putting our mistakes right"). Changes stay within the same paper, audience, length and format: a change of paper, audience, target length or format is a new video.
Free trial vouchers
We sometimes give out printed cards with a free trial voucher code. A voucher gives one free video: a widescreen video of up to 1 minute in the slides layout, with one revision round instead of 3, and no add-ons. Extra revision rounds, human review, Shorts, longer videos and other options cannot be added to it.
- You redeem a voucher at the address on the card, signed in to your account. It adds one video credit to the account you choose, and it works only on the site printed on the card.
- Each code works once. One per person; organisations get up to five, then get in touch. Each account can use one voucher, and we treat everyone signing in with the same organisation's email domain as one organisation. Once an organisation has used five, a card is not used up: get in touch and we will set your team up.
- A code must be redeemed by the date printed on the card. The credit it adds expires on that date too, or 30 days after you redeem it if that is later.
- If your account has other credits, they are used first, so a video you pay for always has its full revision rounds.
- A voucher has no cash value, cannot be exchanged for money or other credits and is not refundable. Once redeemed, its credit belongs to that account and cannot be transferred.
- We may refuse or cancel a voucher that has been copied, sold or used against these terms, or withdraw an unredeemed batch of cards, for example one that has been lost.
Everything else in these terms applies to a video made with a voucher, including how the script is approved and who owns the video.
Free videos at the Festival of Entrepreneurs
At the Festival of Entrepreneurs at the NEC, Birmingham, on 3 and 4 November 2026, we offer a free video of your business, made from your website. The promoter is Digital Tactics Ltd. (details under "Who we are").
- How to take part. Scan the QR code at our stand, or go to explainapaper.com/festival, and enter your email address and your website's address. Then confirm your email address from the link we send you, which expires 60 minutes after we send it. The offer closes at 23:59 UK time on Wednesday 4 November 2026: entries made after that are not accepted, and an entry made before it is honoured if confirmed before its link expires.
- Who may take part. You must own the website or be authorised to act for its owner, and be entitled to have a video made from its content, logos and brand. You must be 18 or over.
- Limits. One free video per website and one per person. We treat everyone using the same organisation's email domain as one organisation, and each organisation can have up to five. Personal email addresses (such as Gmail) are not an organisation.
- What you get. One widescreen video of up to 1 minute in the slides layout, explaining your business from the public pages of your website, with the usual synthetic voice and captions, in your account.
- Made before you see the script. Unlike a paid order, we make this video straight away, without waiting for you to approve the script. A separate review checks every claim in the script against your website first; if it still finds something it cannot support, one of our team checks the video before it is made. AI-facilitated, not AI-generated: you're in full control and can edit every script.
- No revision is included. You can edit the script at any time, free. Having the video made again from an edited script is a revision round, bought at our usual price on our usual terms (see "Revision rounds" and "Cancellation and refunds").
- Showing your video. We show your video as an example of our work only if you tick "You may show my video as an example of your work". You can withdraw that permission at any time by emailing [email protected], and we then stop showing it as soon as we reasonably can.
- The free video has no cash value and cannot be exchanged for money or credits. We may decline or stop an entry whose website we cannot read, that is not yours to use, or that breaks these terms, and we may close the offer early if we cannot make videos safely, telling you on the form.
Everything else in these terms applies to a festival video, including who owns it, how long we keep it and "A web page or website as the source".
Recommending a friend
Your account page has your own referral link. When a friend uses it:
- your friend gets 20% off their first purchase of a video or a pack of videos; and
- once their payment has gone through, you get 20% off your next purchase of a video or a pack of videos. We take it off automatically at checkout.
- The discount is for a friend who has not bought a video or pack from us before. Each friend can be referred once.
- You cannot use your own link, and a link does not work for someone using the same organisation's email domain as you. Personal email addresses (such as Gmail) are not an organisation.
- Each link earns up to 10 discounts, and then stops working for new friends.
- A discount applies to one purchase, and cannot be combined with another discount or a partner code at the same checkout. It cannot be used for revision rounds, human review, stills, slides or a subscription.
- Discounts have no cash value, cannot be exchanged or transferred, and do not change what is refundable (see "Cancellation and refunds").
- We may withhold or cancel a discount gained by misusing the scheme, for example through false accounts. We may end the scheme by giving 30 days' notice on this page; discounts you earned before it ends can be used until then.
Human review
Human review is an optional add-on. One of our editors checks it against the paper and signs it off before it comes to you. If the script is revised while a video has human review, the revised script is reviewed again.
You can add it to a video at any time before you approve the script, or, on the enterprise subscription, through the review add-on. Human review describes a process, a second person's check; it is not a promise about the outcome, and your approval of the script remains the final check.
Approving the script
Before you approve a script, you can edit it on your video page: change the narration, add, remove or reorder scenes, and note what you would like to see in each scene. We narrate your edits exactly as you write them, so please check names, numbers and wording against the paper.
We render a video only once you have approved its script. Approval is your confirmation that you are content for that script, including your edits, to be rendered. It does not exclude our duty to use reasonable care and skill, or any remedy the law gives you, including under sections 49 and 54 to 57 of the Consumer Rights Act 2015.
Lesson packs
Our specialised AI agents draft the lesson from the script you approved and from the claims our review checked against the paper. A second, separate AI review then checks every answer, explanation and note against the paper, and automated checks require every answer to cite a checked claim and every activity to carry safety notes. You review and approve the lesson on your video page. Until you approve it, only members of your account can open it, and its pack cannot be downloaded. If it is not right, you can ask for changes with a note, and we make a new version.
A lesson page is private by default: only members of your account can open it. You can turn on a share link, and anyone with that link can then open the lesson page without an account. You can turn the link off at any time, which stops it working at once, and make a new one. You are responsible for who you share the link with.
A lesson pack supports a teacher's own judgement; it does not replace it. Whoever runs the lesson is responsible for deciding whether it suits their pupils, for assessing the risks of each activity and for supervising it. The safety notes we include are a starting point, not a risk assessment. Curriculum links are indicative: we quote them from the published programme of study, with their status, and a lesson never claims to cover curriculum content. We make no claim about what pupils will learn from a lesson.
Putting our mistakes right
If a finished video does not match the script you approved, or contains a mistake of ours, we fix it free of charge and the fix never uses a revision round. This is your right, not something we decide at our discretion. If we cannot put it right within a reasonable time or without significant inconvenience to you, you may be entitled to a price reduction or refund.
Auto-acceptance and lapsing
When your video is ready, you can accept it or ask for changes. If you do neither, we remind you after 7 days, and the video is treated as accepted 14 days after it was ready.
If a video is waiting on you (for a script approval, a response to a render, or anything else we have asked for) and you do not respond for 90 days after our last email asking you to act, the video lapses and its credit is not returned. We remind you after 7 days and again after 30 days before this happens.
Neither rule affects your statutory rights.
Capacity and turnaround
We take on only as many videos as we can deliver. When we are at capacity, new purchases pause; credits you already hold can still be spent. We do not promise a delivery date when you order. We will confirm timing when we send your script; that timing is an estimate, not a guarantee, and runs from when we have everything we need. We will tell you if a video is going to take materially longer.
The enterprise subscription
- The subscription is from £399/month, billed monthly, and is for businesses and institutions only. The person subscribing confirms they are buying for their organisation, so the consumer cancellation right does not apply.
- Each paid month adds 15 video credits, which expire at the end of that month.
- The subscription includes still images and slides for every video. This applies to every video made with a subscription credit, and stays with that video if the subscription ends.
- The subscription also includes a lesson pack for every video made with a subscription credit. It stays with that video if the subscription ends.
- Up to 5 people can be members of the team, including its owners. Larger teams can ask about our institution terms.
- Every order can use your own brand, imported from your website or your logo, at no charge (see "Your brand assets"). On the subscription we also build your team a brand pack by hand within 10 working days of receiving complete assets. If your typeface cannot be licensed for embedding in video, we use an open font and tell you why.
- Human review is not included. You can add it to any video at the per-video price, or switch on the review add-on (£749/month), which is billed monthly on the same subscription. Every video submitted while the add-on is active gets human review. An owner can switch the add-on on or off from the team page; the change applies to videos submitted afterwards, not to videos already submitted.
- An owner can cancel at any time through "Manage billing". The subscription ends at the end of the month already paid for, and there is no refund for part of a month.
- If a payment fails, Stripe retries it. While a payment is overdue, videos funded by the subscription cannot be started, though videos already under way continue. If every retry fails, the subscription is cancelled.
- Your team's videos are kept while the subscription continues. What happens to them if it ends is set out under "How long we keep your videos".
Institution invoices
If your institution needs to pay by invoice or purchase order, send us an enquiry. Once we have agreed terms, we set up your team's account and send a Stripe invoice payable within 30 days, quoting your purchase order number. We add the video credits to your account against that invoice. Anything we agree with you in writing applies alongside these terms.
Cancellation and refunds
Cancelling a video. You can cancel a video before we start drafting it, and the credit goes back to your account.
If you are buying as a consumer rather than for a business, you can cancel a purchase within 14 days of making it. When you order, you ask us to start straight away and acknowledge that your right to cancel ends once the video is delivered. If you cancel within the 14 days, we refund:
- unspent video credits, and revision rounds or human review you bought and we have not yet used: in full
- for a video you have already submitted, its per-video price (the price you paid divided by the number of video credits it bought): in full before we send you the first script; 50% after we send the script and before you approve it; and nothing once the finished video has been delivered with your agreement to start straight away
A lesson pack is made after you buy it, so we cannot supply it at once. If you are buying as a consumer, you ask us to start straight away and acknowledge that your right to cancel ends when the lesson is made available to you. If you cancel within 14 days and before then, we refund it in full. A full refund also ends your access to the lesson page and its pack.
Stripe fees are not deducted. We refund to the card you paid with, within 14 days of your cancellation. To cancel, email [email protected].
If you are buying for a business, video credits, revision rounds and human review are not refundable once bought, whether or not you have used them, because we reserve production capacity for them when you buy. Unspent credits stay available to your account until they expire, and a video cancelled before we start drafting returns its credit to your account.
Nothing in these terms affects your statutory rights, including your rights under the Consumer Rights Act 2015 if a video is not as described or not made with reasonable care and skill.
Who owns the video
The script is yours. We keep the copyright in your video's imagery, including its still images and slides, and in the drawing system, visual components, characters and templates we use to make videos.
Once you have paid, we grant you a worldwide, royalty-free, non-exclusive and permanent licence to use, copy, publish and share your video, its captions and transcript, and its still images and slides where you bought them or your plan includes them, anywhere, including commercially. You may edit the slides, moving, resizing and restyling their elements, to make your own presentations and materials about the same paper. The licence does not let you extract those elements for unrelated work or sell them on their own. The paper itself remains the property of its rights holders.
The same licence covers the lesson page and its pack where you bought them or your plan includes them. You may print the pack, copy it and share it with pupils and staff in your school or organisation, and edit it for your own teaching about the same paper. Anything quoted from the paper remains under the paper's own licence.
The website, our software and what we publish on the site, apart from material you give us, belong to us or are used by us under licence. Using the service gives you no rights in them beyond those these terms set out.
How long we keep your videos
We keep your videos so that you can watch and download them from your account. From 1 November 2026, we keep them for a set time rather than indefinitely, and how long depends on how a video was paid for. Videos ordered before that date are not affected: see "If you were already a customer" below. Please download a copy of each video you want to keep. Copies you have downloaded are yours to keep, and your licence to use them (see "Who owns the video") is permanent.
Videos bought on their own or in a pack, including a video made with a free trial voucher, are kept for 3 months from delivery, which is when you accept the video or it is treated as accepted. We then permanently delete the video and its files, including its stills, slides, captions and transcript, together with its source paper. There is no archive, and we cannot recover a deleted video. We email you 1 month and 1 week before we delete a video. You can buy stills and slides for a video only while we still hold it.
The storage plan keeps all your account's videos, with the stills and slides you have bought for them, for as long as you pay for it. It costs £4.99/month (£5.99/month inc. VAT), taken each month until you cancel. You can start it at any time while we still hold your videos, for your personal account or, as an owner, for your team. You can cancel it at any time from "Manage billing" on your account page, in one step. It then ends at the end of the month you have paid for, with no further payments and no refund for part of a month. When the plan ends, or a payment fails and is not made up, the 3 months start again from the end of the last month you paid for, with the same emails before we delete anything. We remind you before the plan renews at least once every 6 months. If you are a consumer, you can cancel within 14 days of starting the plan, and we refund what you paid less the part of the month already provided. The storage plan is not offered for videos made with an enterprise subscription credit, because the subscription keeps them.
A lesson pack is kept and deleted with its video, under the same rules. While the video is in the recycle bin or archived, its lesson page and share link stop working, and when we delete the video we delete its lesson page and pack with it.
Videos made with an enterprise subscription credit are kept while your team's subscription continues. If the subscription ends on or after 1 November 2026:
- for the first month, your team keeps full access to watch and download its videos;
- after that month, the videos are archived: nobody can watch or download them, links to them stop working, and we delete their source papers;
- while they are archived, an owner can restore access for 30 days, for £99 (£118.80 inc. VAT), after which they return to the archive;
- if your team subscribes again before they are deleted, everything is restored at no extra cost; and
- 12 months after the subscription ended, we permanently delete the videos and their files.
We email your team's owners when the subscription ends, weekly during the first month, when the videos are archived, monthly while they are archived, and once they have been deleted. Every one of these emails lets an owner ask us to delete the team's videos straight away instead, which an owner confirms on the account page. Other videos your team holds, bought on their own or in a pack, are kept while the subscription continues, and their 3 months start when it ends.
If you were already a customer before 1 November 2026, these rules do not take away anything you have already paid for. Videos you ordered before that date, and videos you order later with credits you bought before it, are kept as before: until you delete them or close your account. The 3 months above do not apply to them, and they do not need a storage plan. If your team's enterprise subscription ended before 1 November 2026, its videos are kept in the same way.
If your team's subscription ends on or after that date, the rules above apply to all the videos made with its credits, including older ones. We email existing customers about these rules first, and nothing is deleted under them until at least 30 days after that email. For a team, the month of full access does not start until then either.
Samples
We never publish your video, or use it as a sample of our work, without your written permission. We never use anything from a paper you flagged as confidential or embargoed as a sample.
The paper you give us
When you order a video, you choose what it may show from the paper, and what you confirm depends on that choice.
A redrawn video copies no text or images from the paper: we relay its ideas and findings in our own words, redraw every diagram and plot every chart from the numbers the paper reports. For a redrawn video, you confirm that you are entitled to share the paper with us so that we can read it and make the video. We are responsible for making a redrawn video without copying the paper's text or images; at most, we may quote a few words, attributed, where that is essential. Because copyright protects how a paper is written and drawn rather than its ideas or facts, a redrawn video does not normally need the publisher's permission, and we accept it whatever the paper's licence.
A video that shows the paper, with clips of its pages or figures, reproduces the paper. For this kind of video, you tell us why the paper may be adapted into a video, and you confirm that your answer is true. The answers we accept are:
- you or your institution still hold the copyright, or your publishing agreement allows adaptations. Many authors assign copyright to their publisher, so the fact that you wrote the paper is not enough on its own;
- the publisher has given permission, which you describe to us;
- the paper is published under a CC BY licence;
- the paper is published under a CC BY-SA licence, in which case the share-alike terms of that licence apply to the video;
- the paper is in the public domain; or
- something else, which you explain and which we check before we start.
We cannot accept papers under CC BY-ND or CC BY-NC for a video that shows the paper, because those licences do not allow adaptations or commercial use. We can make a redrawn video of them.
Our page Copyright and your video explains the two kinds of video. It is for information only and does not form part of these terms.
A web page or website as the source. Instead of a paper, you can give us the address of a web page or website for us to explain. You confirm that you own the website or are authorised to act for its owner, and that you have the right to have a video made from its content. We read only pages that are publicly available, follow the site's robots.txt, and never get round a login, a paywall or a check for automated visitors. A video of a website is always a redrawn video, so everything above about redrawn videos applies to it: we make it in our own words and drawings, without copying the site's text or images. We keep a copy of the text we read, with the address of each page and when we read it, as the record of what your video was made from, for as long as we keep the paper for any other video. If we cannot read the site, we ask you to upload the page or document instead.
Your rights in what you give us. We do not claim ownership of your paper, your brand assets or anything else you give us. You give us permission, free of charge and not exclusive to us, to store, copy and process them, and to adapt them into your video as far as the kind of video you chose allows. We use that permission only to make, revise, deliver and store your videos, to publish a video where you ask us to, and to keep the records the law requires, including by passing them to the providers named in our privacy policy for those purposes. The permission ends when we delete them as the privacy policy describes, except for anything that has become part of a video delivered to you.
You also confirm that you are an author of the paper or are authorised to act for its authors or their institution; that using any names, logos or brands you ask us to include is permitted; and that you have removed anything that could identify research participants.
The same applies to anything else you give us or ask us to include: your edits to the script, your notes on scenes, a slide design for a custom layout, and any words or pictures you add. You confirm that you are entitled to give it to us for your video, and that it is not unlawful or defamatory and does not infringe anyone's rights. We narrate and draw what you approve, so what you add is your responsibility. Our own mistakes stay ours (see "Putting our mistakes right").
You will indemnify us against any claim, and the reasonable losses and costs we incur because of it, arising from a confirmation you gave us that was not true. If you are buying for a business, this also covers claims arising from material you gave us or asked us to include, and from a breach of "Acceptable use". If someone makes a claim against us that this covers, we tell you promptly, let you comment on how we respond, take reasonable steps to keep the loss down, and do not settle it without first consulting you. We may decline or pause any order we reasonably believe infringes someone's rights or misrepresents who is behind it.
Your brand assets
You can give us brand assets for your videos: logos, colours, fonts, font files and brand guidelines, uploaded or read from a website address you give us. Before a brand is used in a video, you confirm that you are entitled to use these logos and brand assets in the video, including, for a font file, that you hold a licence to use it in video. We record that confirmation and when you gave it.
You keep all rights in your brand assets. You give us permission to use them only to make, revise and deliver your videos, and we use them for nothing else: not as samples, not in our own marketing, and not for anyone else's videos. If a font cannot be used in video, we use a similar open font and tell you. The indemnity in "The paper you give us" also covers this confirmation.
Takedown
Anyone who believes a video made with Explain a Paper, or anything stored on our service, misrepresents their research, infringes their copyright or other rights, or is otherwise unlawful, can tell us by email to [email protected] or by post to our trading address. So that we can act quickly, please include:
- your full name and postal address, and an email address where we can reach you;
- where the material is: a link, or enough detail for us to find it;
- the work or right concerned, and whether you own it or act for the person who does;
- why you believe the material is unlawful or infringes your rights; and
- a statement that what you have told us is accurate, and that you believe in good faith that the use you complain of is not allowed by the rights holder or by law.
We read every notice, including one that leaves something out, and act promptly once we know of material that is unlawful. Where appropriate, we take the material down or stop access to it wherever we published it, and pause the order while we look into it. Time while an order is paused for this reason does not count towards auto-acceptance or lapsing.
If a notice is about your video or files, we tell you what we have done and why, unless the law or a public authority stops us. We share what the notice says with you, but share who sent it only where you need that to respond, and we tell the sender before we do. You can reply with your reasons: for example, that you hold the rights, that the paper's licence allows the use, or that the video is redrawn and copies nothing from the paper. We consider both sides fairly. If we decide the material should not have been taken down, we restore it and tell the sender. If the matter goes to court, we follow the court's decision.
Please do not send a notice you know to be untrue. We may disregard a notice that is plainly abusive or not made in good faith.
What we do not do. Apart from the checks these terms describe, we do not routinely monitor what customers give us, or the videos made from it, for infringing or unlawful material, and we are not obliged to. When we read a paper to make a video, or check an answer you gave us about its licence, we do so to make the video, not to confirm on your behalf that you hold the rights you told us you hold.
AI disclosure
Every video discloses that its narration is a synthetic voice and that its script was drafted with AI assistance and approved by you. The disclosure is in the video file's metadata, the first caption, the transcript and the delivery email, in line with Article 50 of the EU AI Act.
You must not remove or contradict that disclosure when you publish the video, and where a platform offers a setting for altered or synthetic content, such as YouTube's, you must use it.
Publishing to YouTube
If we offer to publish a video to your YouTube channel and you connect one, we publish only the videos you ask us to, with the details you have reviewed. You are responsible for your channel and for complying with the YouTube Terms of Service, including its rules on disclosing altered or synthetic content. You can disconnect your channel at any time. See the privacy policy for how we handle your Google account information.
Your account
You must be 18 or over to buy from us.
You sign in with a link we email you, so keep access to your email account secure, and tell us promptly if you think someone else has used your account. You are responsible for what is done through it.
Everyone has a personal account and can belong to one team. A team's owners manage billing, invitations and members; every member can order videos with the team's credits, edit and approve scripts, ask for changes, and see all of the team's videos. Credits belong to the account that bought them, and a video belongs to the account it was ordered for. If your organisation wants the terms on which we handle personal data for it set out in writing, see our data processing agreement.
Acceptable use
Do not use Explain a Paper to misrepresent research, to impersonate a researcher, institution or organisation, or to promote a medicine or health product in a way the law does not allow. Do not try to get around the limits on the service, or upload anything that is malicious. A video is an explanation of a paper, not professional, medical or financial advice, and should not be presented as such. We may suspend an account that breaks these rules, and will tell you why.
Do not give us anything unlawful, including material that infringes someone's rights, is defamatory, or breaks a duty of confidence or data protection you owe. Do not copy, scrape or harvest the site or service by automated means, test or get around its security, or interfere with how it runs for anyone else, and do not copy or reverse-engineer our software except as far as the law allows. Where a video carries an attribution or licence notice for the paper, for example because it is published under a CC BY licence, keep that notice when you publish the video.
Suspending and closing accounts
If we reasonably believe an account is being used against these terms, we may pause its orders or suspend it while we look into it, and we tell you why, unless the law or a public authority stops us. We act in proportion to what has happened, and where a problem can be put right, we give you the chance to put it right first.
We may close an account that seriously or repeatedly breaks these terms, including one that repeatedly gives us material it is not entitled to give us, or whose material a court or public authority has found to infringe someone's rights. Before we close an account, we tell you why and give you at least 14 days to download your finished videos, unless that would be unlawful or those videos are themselves the problem. If you bought credits as a consumer, we refund any you have not spent. If you are buying for a business, we refund the credits you have not spent, less any amount you owe us because of the breach.
Other websites, services and content
The site links to other websites, and parts of the service run through other companies' services, such as Stripe for payment and YouTube if you publish there. Their own terms apply to what they provide, and we are not responsible for the content of websites we do not run, including a website you ask us to import a brand from. This does not reduce our responsibility for the providers we choose to help us run the service, listed in our privacy policy.
A video explains what the paper says. It does not mean that we endorse the paper's findings: human review checks the script against the paper, not the paper against other evidence.
Feedback
If you send us ideas, suggestions or comments about the service, including through the feedback form on a video's page, we may use them to improve the service, free of charge and without owing you anything for them. We do not publish your comments under your name without your permission, and, as our privacy policy says, we never use them to train an AI model.
Changes to the service
We keep improving the service, so its features and how it looks will change. We will not make a change that takes away something you have already paid for, and we tell you by email, in advance, about any change that significantly affects an order you have placed or credits you hold.
We may sometimes take the service offline for maintenance or to deal with a security problem, and we keep this as short as we can. A video already under way may take longer as a result, and we tell you if it will take materially longer.
If we stop offering the service, or a product you hold credits for, we give you at least 30 days' notice by email. We finish the videos you have already submitted, or refund them if we cannot; we refund the credits you have not spent, whether you bought them as a consumer or for a business (credits from a free trial voucher have no cash value); we end any subscription and refund the part of a month already paid for that falls after the service closes; and we keep your finished videos available to download for at least 90 days after the service closes.
Please download and keep your own copy of each video you accept. We keep your finished videos as our privacy policy describes, and we keep backups, but your own copy is the surest protection against losing one.
If you delete a video, we keep it in the recycle bin in your account for 30 days, where you can restore it, and then delete it permanently. If the video would be deleted sooner under "How long we keep your videos", we delete it then instead, without the reminder emails, and it can no longer be restored. A storage plan or your team's subscription does not keep a video in the recycle bin beyond its 30 days. Deleting a video does not refund the credit or any add-ons used for it.
Liability
We make every video with reasonable care and skill. Beyond that, and to the fullest extent the law allows, we are not liable for any loss arising from how a video is used or relied on, or, if you are a business, for lost profit, lost business, or any indirect or consequential loss. Where we are liable to a business, our total liability for an order is limited to the amount paid for it. Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited, and nothing affects your statutory rights as a consumer.
If you are a business, we are also not liable for loss arising from material you gave us or asked us to include, or from our taking material down, or pausing an order or account, in good faith under "Takedown" or "Suspending and closing accounts".
Changes to these terms
We may update these terms. The version in force when you make a purchase applies to that purchase, and we will tell subscribers by email before a change affects their subscription. We show the date of the latest change at the top of this page.
General
If a court decides that part of these terms cannot be enforced, the rest still applies. If we do not enforce a right straight away, we can still enforce it later. Only you and we have rights under these terms, and nobody else can enforce them. We may transfer our rights and obligations under these terms to another organisation; if we do, we tell you, and the transfer will not reduce your rights. You may not transfer yours without our written agreement.
Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts, and if you live elsewhere you keep the protection of the mandatory consumer law of your country.